Category Archives: University

MARKETING: Why it is essential for all businesses and why might we misunderstand its function?

During my degree friends who had never studied a business degree or anything in that field asked me many times what marketing is all about. They said they’ve seen jobs on LinkedIn but never truly understood what it ‘does’. Putting their questions into words, I wanted to answer it as I would with a friend and uncover why ‘MARKETING’ might be misunderstood